Customer Facing Films
If a picture is worth a thousand words...A well Conceived, Structured, Shot, Edited, Produced & Delivered film must be worth a million!
Sample Narrative for forthcoming Video Presentation:
Just imagine for a moment that you were able to invite your target market or current prospects, from anywhere in the world, free of charge back to your facility and then, escort each of them on a one-to-one guided tour. As you show them around you could clearly explain; exactly what you do, how you set about it, the resources you have at your disposal, all the benefits you can provide and the value proposition you could represent to them. You would surely make a compelling case as to why they should place their trust in you instead of elsewhere.
Would this improve your outlook for sales and growth over the next 12 months?
Think of the last time you came across something that left you wishing you had known of it sooner or maybe just understood it better. - Do your best to ensure your prospects do not pass you over because of: ambivalence, comparing 'chalk with cheese', remaining unenlightened as to the quality and value you offer, or ignorant as to how beneficial to them you could be - or worse still... unconvinced. Ask them to click a link to view a short film from an e-mail - or while you have them on the phone. Make Your Case!
Why not consider the possibility of Customer Support Tutorials delivered via streaming video, possibly along with other downloadable media such as pdf documents or MP3 Streaming Audio - all located in a password protected private area of your web site. Could this feature provide you with a competitive edge in your marketplace? Could it increase your client's perceived value of your organisation, help keep existing customer accounts on your books AND add new ones?
You might consider generating further revenues through subscription payments for just such a service. - Or gladly provide it free of charge when it is specifically tailored to help your customers to win more business for themselves whilst using more of YOUR products or services - This transforms customers, into Business Partners.
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