Web Delivery
If a picture is worth a thousand words...A well Conceived, Structured, Shot, Edited, Produced & Delivered film must be worth a million!
Sample Narrative for forthcoming Video Presentation:
We believe the very best and most universal delivery mechanism for your video presentations is without doubt today's latest Flash streaming technology for the internet. - Take a look at this article extract by Charles Arthur writing in The Guardian on Thursday April 5, 2007:
'FLASH IS THE NEW PUBLISHING TOOL OF THE CENTURY' (click here for the full article).
The Flash Player browser plugin may be the single most widely installed piece of software - and it's cross-platform. The reasons are historical: during the browser wars, Netscape hurried to include the plugin; Microsoft caught up, and Flash was included with Internet Explorer 5 and onwards. Now it has become the standard for streaming video. As Tom Green, professor of interactive multimedia at Humber College in Toronto, notes, the development of video in Flash has been rapid - almost from a standing start in 2000 - to dominance. "Adobe can claim that the Flash Player is on 97.3% of all of the internet-enabled computers in use today. Microsoft's Windows Media Player is on 83% of computers, QuickTime is on about 66%, and Real is hovering at 56%."
This means that a short, punchy, engaging and to the point Dragontree.tv Flash production placed on your web site, will play through any internet browser (Internet Explorer, Mozilla, Netscape, Opera...) - even at slower than average broadband connection speeds on both PCs & Apple Macs!
Key Rules to Maximise the Opportunities Presented by the Internet
Ensure that ANY visitor may quickly & easily understand from your web site exactly what it is you do or provide. Generally speaking it is NOT a good idea to confront your web site visitors with a confused or bewildering array of flashing banner adverts, badly described, poorly indexed or jam packed content - And you certainly don't really want to greet them in fluent 'turbo-geek', use excessive esoteric TLAs (Three Letter Acronyms) or cause them to wait for endlessly pre-loading videos on your front page. - Ideally, a site should state clearly what it all about and proceed to engage the visitor's attention and guide them to become sufficiently convinced to then simply and easily:...Does your web site adequately provide for any of these?
- Register their interest
- Ask you something that elicits an immediate or time specified response from you
- Purchase something from you online
- Book or arrange something online with you
- Learn something from you
- Contribute, Donate or Sponsor your cause
- Teach you something
- Interact with other interested parties through forums or chat rooms
- Move on because they've quickly deduced your web site is simply not relevant to them
If the answer is no, or not really - then your web site is providing free entertainment or frustration. Not that there is anything wrong with the former of course - but there certainly is with the the latter, which contravenes best practice, duty of care, good business, common sense and good manners.
Thank you for watching Dragontree.tv