Computer Generated Images
3D Models
- Shows anyone who can’t understand the plan & elevation drawings what the proposals will look like.
- Facilitates people being able to imagine being there – a key step towards stakeholder buy in.
- Good for planning applications, public consultation, non technical stakeholders, press releases (local newspapers like to use pictures), etc.
- Allows the client to begin marketing the development earlier (anything from brochures, to websites, to images on the site hoardings).
- Try different materials, layouts and features easily and compare them side by side.
- Sun systems allow accurate still or animated shadow studies, using latitude/longitude and north direction, or by nearest big city, to locate the site anywhere in the world, at any time of day, at any time of year.
- Photomontage composites a 3D model onto a site photo to demonstrate how the finished development will fit into its environment.
Animation
- Easily convey how something works and demonstrate complicated processes in a way that still images can’t match.
- Demonstrate the correct method for a task in a fashion that’s impossible to misunderstand.
- Use artistic licence, graphic styles or photo-realism, particle systems, transparency, cutaways, colour etc. to emphasise particular features and/or benefits.
- Easily combined with filmed footage.
- Modern compression makes movies easy to distribute using your website, YouTube, email, podcast and mobile telephones.
- Universal use of Flash and Windows Media Player means universal compatibility.
- Use or distribute as a screensaver.
View examples of computer generated images here